Driven by the health and eco-awareness consumer trend, the demand for meat-free products is surging. This has resulted in a proliferation of meat alternatives entering the market. In Europe, the market share of meat alternatives is slightly smaller than in the US, but the penetration is higher.
The growth potential for the European market is favourable, this also because several leading players, like Unilever and Nestlé believe in the market potential of the meat substitute market and are investing significantly in order to acquire their share.
For many consumers who are adopting vegan, vegetarian or flexitarian diets this phase is mainly about product discovery. This product discovery phase is a crucial time for meat alternative manufactures to position their product in the heart and minds of the consumer in order to maximize traction in a future maturing market. For many manufacturers this means continuous innovation in the pursuit of the desired balance desired taste, texture, appearance and mouthfeel.
To help food producers in their quest for the desired meat substitute BioconColors has developed a range of meat alternative coloring formulations. The coloring formulations are formulated in such a way to help to mimic the appearance of real burgers. All colorants used in our meat alternative formulations 100% based on natural colors. Read more on our meat alternative color range and request our Meat Alterative Color Guide.